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In shaping the brand identity for Ryad's Genesis, a quirky and fun cosmetic brand, our focus was on capturing a sense of youthful exuberance and boldness tailored to its young and vibrant audience. The design journey unfolded with a commitment to distill the essence of playfulness and joy into a visual language.
At the heart of this endeavor lies our meticulously crafted wordmark—a symbol of happiness and boldness, featuring a fun and lively smile icon beneath it. This emblem not only radiates with captivating charm but also serves as an embodiment of Ryad's Genesis's dedication to joy and creativity. Tailored to resonate with its target audience, the wordmark exudes an aura of youthful energy and innovative spirit, inviting customers into a world of fun and vibrant beauty.
The color palette for Ryad's Genesis, thoughtfully curated with a mix of navy blue, light blue, pink, and baby pink, serves as a vibrant celebration of fun and quirkiness. The bold navy blue grounds the palette with a sense of confidence and modernity, while the light blue adds a touch of refreshing energy. The pink and baby pink hues infuse the brand with playful charm and youthful exuberance.
This lively color scheme extends seamlessly across Ryad's Genesis's visual identity, from packaging to digital presence, ensuring a cohesive and engaging experience for its audience. The design philosophy behind Ryad's Genesis reflects a commitment to bold aesthetics and the harmonious interplay of creativity and joy, promising a visual identity that resonates with a fun-loving, young clientele.
Passion project for a psychologist. Aimed at combining simplicity and natural colours
Brand design for a cosmetic and hair care startup based in Nigeria.