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In the creation of the brand identity for "Listening Coach," a project inspired by a passion for psychological well-being, the emphasis was on crafting a simple yet impactful visual representation. The goal was to convey a sense of tranquility, empathy, and connection, befitting the nature of a psychological coaching service centered around active listening.
The focal point of the design is a minimalist yet evocative mark. The chosen color palette predominantly features earthly greens, reflecting a harmonious blend with nature and symbolizing growth, balance, and renewal. This choice of color not only resonates with the natural hues of the environment but also aligns with the calming and healing aspects associated with psychological support.
The logo seamlessly integrates the concept of listening through a subtle visual metaphor. A delicate, curved line subtly forms an abstract representation of an ear, subtly emphasizing the brand's core value of attentive and empathetic listening. This simplicity aims to communicate approachability and openness, creating a visual language that speaks directly to the comforting and supportive nature of the psychological coaching provided by Listening Coach.
The overall design exudes a soothing and organic feel, inviting individuals to engage with the brand in a space that fosters understanding and personal growth. By combining a refined mark with a mindful color palette, the Listening Coach brand identity not only embodies its commitment to active listening but also establishes a warm and inviting visual presence within the realm of psychological well-being.
Passion project for a psychologist. Aimed at combining simplicity and natural colours
Brand design for a cosmetic and hair care startup based in Nigeria.