Menu
In the transformative journey of crafting the brand identity for "Motunde's Jewelry," my primary objective was to distill elegance into a recognizably simple and classy visual language. To achieve this, meticulous attention was devoted to every detail, ensuring that the brand's essence would seamlessly resonate with its sophisticated offerings.
The initial step involved a comprehensive exploration of Motunde's Jewelry's character and aspirations. Understanding the brand's desire for refinement and simplicity, the design process was guided by the concept of understated sophistication. Fine lines, delicately woven into the visual tapestry, served as the cornerstone, imparting an exquisite and refined aesthetic to the overall brand identity.
The culmination of this endeavor resulted in a distinctive monogram, artfully combining the letters 'M' and 'J' in a harmonious dance of elegance. This bespoke monogram not only evokes the initials of Motunde's Jewelry but also encapsulates the brand's commitment to craftsmanship and timeless design. The choice of a monogram adds an extra layer of exclusivity, creating a symbol that is both memorable and immediately associated with the brand.
The color palette, a fusion of greenish tones and subtle gold accents, was meticulously chosen to complement the brand's sophisticated identity. Green, symbolizing prosperity and growth, harmonizes with the subtle gold, conveying a touch of luxury and warmth. This palette not only resonates with the elegance of Motunde's Jewelrys' creations but also establishes a visual identity that is both distinctive and timeless.
In summary, the brand design for Motunde's Jewelry represents a delicate dance between simplicity and sophistication, as manifested in the carefully crafted monogram and the refined color palette. This visual identity ensures that Motunde Jewellery stands out in its class, offering a timeless and recognizable presence in the world of fine jewelry.
Brand design for a crotchet brand based in Nigeria. The mark is an ambigram containing two "elevens"
Brand Design done for a jewelry brand in Lagos, Nigeria. The aim was to achieve a classy look.