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In shaping the brand identity for "Made By Eleven Eleven," a Lagos-based crochet brand, the focus was on cultivating a simple and minimal aesthetic. The design journey unfolded with a commitment to distilling the essence of craftsmanship and elegance into a visual language.
The hallmark of this endeavor is a meticulously crafted logo—a clean badge featuring an ambigram of two number elevens. This ambigram not only adds a touch of visual intrigue but also symbolizes the brand's commitment to balance and symmetry. The badge format imparts a sense of authenticity and exclusivity, embodying the meticulous artistry behind each crochet creation.
The color palette, thoughtfully curated in greenish tones and subtle gold accents, serves as a visual ode to nature and sophistication. The greenish hues evoke a connection to organic elements, while the subtle gold infusions introduce a layer of luxury. Together, these colors create a harmonious palette that complements the brand's commitment to simplicity and minimalism.
This design philosophy extends throughout the brand's visual identity, from packaging to digital presence, creating a cohesive and serene experience for the audience. The Made By Eleven Eleven brand design reflects a dedication to timeless aesthetics and the seamless interplay of simplicity and sophistication, ensuring a visual identity that resonates with the discerning clientele of a crochet connoisseur based in Lagos.
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Brand design for a jewellery and accessory retail brand based in Lagos, Nigeria.
